Although there is no single correct answer to this question, a report surveying over 17,000 consumers suggests that 59% of customers prefer to communicate via phone. What’s more, picking up the phone has become more popular over the past few years – in 2019, it was only 54% of customers’ first choice.
Of course, choosing your communication channels is more complicated than this. Factors such as the type of business you’re running, the cultural norms of your region and the age of your customers can also play an important role in your audience’s most preferred channels.