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If you work in sales, you probably have your own process of finding and connecting with potential clients. We’d like to speed up your sales cycle by giving you tool recommendations for every step of the way.
First, we’ll talk about databases, buyer intent and outreach solutions as well as data verifiers and sales engagement video tools that can make the initial stages of prospecting a lot more effective.Then we’ll list some tools for calendar invites and video calls for your meetings with potential buyers. Finally, we’ll recommend some of our favorite options for analyzing call recordings to improve your strategy.
Feel free to jump to the category that interests you the most:
The sales cycle usually starts with finding leads who match your ideal buyer persona. This can be a tedious process when done manually: depending on the product or service, creating a pipeline of potential customers may take up as much as 16 hours per work week.
This is where lead databases come in handy: they provide you a list of valid contacts – all you need to do is choose your ideal prospects and add them to your CRM.
With Rocketreach’s database, you can filter people based on their industry, company, title, location, education and put together contact lists for different campaigns. The system saves your previous searches, so when the database updates, you’ll automatically find new leads.
| Pricing: Starting at $36/month | Reviews: G2 – 4.5 Capterra – 4.2 |
| Website: https://rocketreach.co/ | Founded: 2016 |
Adapt’s extensive database with over 175M contacts allows users to conveniently filter individuals according to their industry, company, title, location, and education to find their verified contact data. This feature enables the building of hyper-targeted contact lists for various campaigns. Additionally, Adapt offers. chrome extension, data enrichment, and API for faster prospecting.
| Pricing: Offers Annual Pricing Only. Starts at 108$ for 600 credits. You can purchase additional credits as needed. Custom pricing is available on request | Reviews: G2 – 4.6 Capterra – 4.5 |
| Website: https://www.adapt.io/ | Founded: 2017 |
ZoomInfo SalesOS has advanced search capabilities to filter out the ideal connections from millions of contacts. This tool also provides valuable insights to your sales prospecting performance through analytics, making it easier to pinpoint which areas to improve in.
| Pricing: On demand | Reviews: G2 – 4.4 Capterra – 4.2 |
| Website: https://www.zoominfo.com/ | Founded: 2007 |
Cognism’s database gives you unrestricted access to 98% accurate global B2B contacts, which could save you as much as 16 hours per work week and land you five times more live conversations with prospects. Trusted by 1800+ companies, Cognism is recognized as the leading sales intelligence tool as of 2023 by G2.
| Pricing: On demand | Reviews: G2 – 4.7 Capterra – 4.3 |
| Website: https://www.cognism.com/ | Founded: 2015 |
Apart from providing a database of 265M+ contacts, Apollo.io also offers sales engagement and automation tools in one platform. For example, you can create sequences to build up your ideal prospecting process including emailing, cold calling and outreaching via LinkedIn. The Messaging AI feature also speeds up the back-and-forth between you and your prospects.
| Pricing: Free version Paid plans starting at $39/user/month | Reviews: G2 – 4.8 Capterra – 4.6 |
| Website: https://www.apollo.io/ | Founded: 2015 |
Similarly to lead databases, sales intent tools will also speed up your initial search for leads tremendously. By accessing valuable information on who is visiting your website or researching topics related to your business, you’ll have a good chance of finding the right contact at the best possible time.
Albacross uses over a hundred data points to rank website visitors’ buying intent from low to high. It monitors information such as industries, keywords used or pages that your potential prospect visited.
| Pricing: Paid plans starting at €79/month | Reviews: G2 – 4.6 Capterra – 4.5 |
| Website: https://albacross.com/ | Founded: 2014 |
This tool turns anonymous website visitors into a list with company and contact information. The wide array of filtering options help you focus on high-quality prospects based on your criteria. You can also create various feeds based on different attributes or follow certain industries and get notifications when new leads from that area come in.
| Pricing: Free version Paid plans starting at €199/month | Reviews: G2 – 4.3 Capterra – 4.2 |
| Website: https://www.leadfeeder.com/ | Founded: 2012 |
Apart from providing verified contact information about your website visitors, Leady also tells you which product or service they’re interested in, and even tracks which campaigns brought in the most revenue.
| Pricing: Paid plans starting at $39/month | Reviews: G2 – 3.2 Capterra – 4.7 |
| Website: https://leady.com/ | Founded: 2014 |
Leadberry gathers thorough prospect data from company details (website, industry, company bio, social media pages) to visitor-specific data (name, position, email address), making it fast and easy to find the right decision maker. With the direct LinkedIn integration, you’ll also receive information about common connections with a lead and recommendations on who to add to your contacts.
| Pricing: Paid plans starting at $24/month | Reviews: G2 – 4.1 Capterra – 3.8 |
| Website: https://www.leadberry.com/ | Founded: 2016 |
This tool specializes in various aspects of the sales prospecting process. Similarly to the above mentioned solutions, its main focus is to track visitors for lead generation. Moreover, it provides a database of 4.5 million companies and offers website personalization options.
| Pricing: Paid plans starting at $69/month | Reviews: G2 – 5.0 Capterra – 4.6 |
| Website: https://www.whoisvisiting.com/ | Founded: 2012 |
Clearbit combines company intelligence and sales signals to help you find your ideal buyer – who’s already viewing your website. The tool relies on a constantly updated database of 44 million companies and 350 million contacts and provides 100+ data points to ensure you always discover the right prospects.
| Pricing: Free version Paid plans on demand | Reviews: G2 – 4.4 Capterra – 4.5 |
| Website: https://clearbit.com/ | Founded: 2015 |
Bombora measures digital journeys across more than 5000 B2B websites, helping you find the best time to reach out to a prospect with an outreach. With successes such as doubling leads per account for one of their clients, this intent data provider ensures fast lead generation and high quality outreaches.
| Pricing: On demand | Reviews: G2 – 4.4 Capterra – 4.5 |
| Website: https://bombora.com/ | Founded: 2014 |
Octoparse enables you to create your own web scrapers to extract the data you’re looking for on the internet. For sales teams, this tool is especially useful in the lead generation phase, as it can scrape website visitors’ contact information to build prospect lists easier.
| Pricing: Free version Paid plans starting at $75/month | Reviews: G2 – 4.6 Capterra – 4.5 |
| Website: https://www.octoparse.com/ | Founded: 2016 |
By this point of the sales cycle, you’ve probably built a massive list with contacts to reach out to. But before you do, you can double-check their email addresses or phone numbers to make sure you’re trying to get ahold of your prospects using valid contact information.
With this tool, you can find contacts based on a company’s domain, enter a prospect’s name and find their email address, or verify emails before sending messages to them. Hunter.io also helps with cold email campaigns with templates, scheduling and tracking.
| Pricing: Free version Paid plans starting at €49/month | Reviews: G2 – 4.4 Capterra – 4.6 |
| Website: https://hunter.io/ | Founded: 2015 |
You can use Byteplant’s phone validator for bulk or individual phone number verification as well. This tool also provides a free trial in which you can upload 100 phone numbers and get them validated.
| Pricing: On demand | Reviews: G2 – 4.6 Capterra – 5.0 |
| Website: https://www.phone-validator.net/ | Founded: 2003 |
Mailtester provides one platform to manage all things related to email verification and deliverability. For your sales prospecting activities, it’s especially useful to utilize Mailtester’s spam trap removal feature as well as its risk validator and domain validator to make sure your contact list is clean and safe to use.
| Pricing: Paid plans starting at $39/month | Reviews: G2 – 4.2 Capterra – 3.2 |
| Website: https://mailtester.com/en/ | Founded: 2020 |
This tool finds your prospect’s email address based on their name and company using a unique approach. First, it generates possible email addresses based on the information you enter, and then, it tests each of them to see which one is valid. This method allows you to find email addresses that other tools might not even have in their database.
| Pricing: Free | Reviews: G2 – n/a Capterra – n/a |
| Website: https://www.experte.com/email-finder | Founded: 2019 |
Now that your pipeline is filled with promising leads with verified contact information, it’s time to outreach to them. As each prospect (and salesperson) prefers a different communication channel, we’ll give you recommendations for outreach purposes via telephone, email, SMS and social media.
Having 20+ years of experience in the market, VCC Live’s cloud contact center solution offers various features to make your sales outreach more effective. By using power or predictive dialing, or even a fully automated outbound IVR, you can save time on dialing and waiting to be connected with a real person on the other side of the line.
Additionally, VCC’s customizable dashboard gives real-time insights into your performance, making it easier to stay on track with your sales prospecting goals.
| Pricing: On demand | Reviews: G2 – 4.6 Capterra – 4.7 |
| Website: https://vcc.live/ | Founded: 2003 |
Mainly known as a marketing automation tool, Getresponse can be useful for sales prospecting via email as well. It enables you to create landing pages, popups and signup forms to convert traffic to leads and to build a relationship with them through automated yet personalized email messages.
| Pricing: Free version Paid plans starting at €13.12/month | Reviews: G2 – 4.2 Capterra – 4.2 |
| Website: https://www.getresponse.com/ | Founded: 1998 |
Similarly to Getresponse, Mailchimp’s main focus is marketing automation. As a sales representative, you can take advantage of their workflow builder, AI, segmentation and email campaign options to stay in contact with your prospects.
| Pricing: Free version Paid plans starting at $13/month | Reviews: G2 – 4.3 Capterra – 4.5 |
| Website: https://mailchimp.com/ | Founded: 2001 |
This tool sends notifications when your emails and attachments are viewed, making it easier to build relationships with prospects. It also gives valuable information on open rates and reply rates as well as on your most engaged leads and your highest-converting campaigns.
| Pricing: Free version Paid plans starting at $15/seat/month | Reviews: G2 – 4.4 Capterra – 4.3 |
| Website: https://www.yesware.com/ | Founded: 2010 |
SmartReach.io is a sales engagement platform with deliverability as its unique selling proposition. It provides features such as shared inbox, email validation, spam test report, spintax that helps to send unique emails to recipients, multichannel outreach via LinkedIn, email, WhatsApp, SMS & call, and many more features. SmartReach.io also provides AI-generated email content and intelligent replies to prospect queries.
| Pricing: Email Outreach: Starts at $29 per month Sales Engagement: Starts at $49 per month | Reviews: G2 – 4.8 Capterra – 4.7 |
| Website: https://smartreach.io/ | Founded: 2017 |
With this tool, you can send and schedule mass text messages, import your contact list or even create templates for different frequently sent message types. While most platforms limit text messages to 160 characters, Simpletexting offers up to 306 characters per message.
| Pricing: Paid plans starting at $29/month | Reviews: G2 – 4.7 Capterra – 4.7 |
| Website: https://simpletexting.com/ | Founded: 2010 |
Connecting to over 800 mobile networks worldwide, this tool specializes in mass texting and keeping track of your contacts. Available through any web browser, desktop or their iOS mobile app, you can stay in touch with your list of prospects with ease.
| Pricing: On demand | Reviews: G2 – 4.6 Capterra – n/a |
| Website: https://www.bulksms.com/ | Founded: 2000 |
This tool allows you to communicate with prospects via SMS and phone calls using one platform. Salesmsg is especially useful for sales teams, as it gives you the option to assign certain conversations to specific team members. Another useful feature for collaboration is the shared inbox where teams can manage interactions together.
| Pricing: Paid plans starting at $25/month | Reviews: G2 – 4.6 Capterra – 4.7 |
| Website: https://www.salesmessage.com/ | Founded: 2017 |
This tool supports your LinkedIn prospecting efforts in various ways, from automated invites to smart messaging options. Linked Helper works in LinkedIn Basic and Premium as well, and stores contact in a built-in CRM system.
| Pricing: Paid plans starting at $15/month | Reviews: G2 – 4.5 Capterra – 4.8 |
| Website: https://www.linkedhelper.com/ | Founded: 2016 |
LinkedIn Sales Navigator’s advanced lead and company search helps you find the right prospects, while the CRM integration keeps contacts organized. To make even more valuable connections via LinkedIn, you gain access to profiles who viewed your profile in the last 90 days.
| Pricing: On demand | Reviews: G2 – 4.3 Capterra – 4.5 |
| Website: https://business.linkedin.com/sales-solutions/sales-navigator | Founded: 2003 |
SalesQL finds your LinkedIn prospects’ email addresses or phone numbers, even if they aren’t your connections yet. Once you extract the data, you can turn your connections into contact lists to work on, and even set up an ideal customer profile for easy access.
| Pricing: Free version Paid plans starting at $39/month | Reviews: G2 – 4.7 Capterra – 4.0 |
| Website: https://salesql.com/ | Founded: 2018 |
For a unique touch, you can utilize video recordings in your outreach strategy. By personalizing each message, you can show leads that you’re familiar with what they do and how your product or service can help them. A quick video message stands out from the crowd of text-based cold outreaches and proves your commitment to the potential customer.
Vidyard helps you record personalized videos or screen recordings that you can send to prospects to make your sales outreach messages stand out. Once recorded, you can send your videos directly from Gmail, LinkedIn, Outlook, Salesloft and other popular business communication platforms.
| Pricing: Free version Paid plans starting at $19 | Reviews: G2 – 4.5 Capterra – 4.5 |
| Website: https://www.vidyard.com/ | Founded: 2011 |
Loom is another useful platform for creating easily distributable video recordings. You can use the desktop version, mobile app or the Chrome extension to create messages for your prospects and paste your video anywhere – your recipients will be able to watch it without creating a Loom account.
| Pricing: Free version Paid plans starting at $12.50/user/month | Reviews: G2 – 4.7 Capterra – 4.7 |
| Website: https://www.loom.com/ | Founded: 2016 |
Hippo Video is an AI-powered video recording tool that helps sales reps create personalized videos at every stage of the sales process. The tool provides a time-efficient solution via pre-built templates, custom workflows and the possibility to stitch pre-recorded videos and personalized intros together.
| Pricing: Free version Paid plans starting at $20/user/month | Reviews: G2 – 4.5 Capterra – 4.5 |
| Website: https://www.hippovideo.io/v2/ | Founded: 2016 |
When it’s time to book a time slot for a discovery call or a demo, these tools will come in handy. To make international prospecting easier, some of our recommendations include built-in time zone detection and a time zone converter.
Calendly is a scheduling automation platform that makes finding the right time with your prospects easier. You can share your calendar with others, enabling them to book a meeting with you. You can also post your availability on your website, or send your free time slots to prospects via email or SMS.
| Pricing: Free version Paid plans starting at $8/seat/month | Reviews: G2 – 4.7 Capterra – 4.7 |
| Website: https://calendly.com/ | Founded: 2013 |
Doodle helps you schedule 1:1 or group meetings. For one-on-one sessions, you can set your availability and invite your prospect to book a slot directly in your calendar. In a group setting, you can create a poll with various date and time options, and let your invitees indicate their preferred times.
| Pricing: Free version Paid plans starting at €6.95/user/month | Reviews: G2 – 4.4 Capterra – 4.6 |
| Website: https://doodle.com/en/ | Founded: 2007 |
When scheduling a meeting with a prospect in a different time zone, Time and Date makes finding the right time easier. With options such as time zone converter, international meeting planner and time zone map, this tool is a must for global sales prospecting.
| Pricing: Free | Reviews: G2 – n/a Capterra – n/a |
| Website: https://www.timeanddate.com/ | Founded: 2005 |
YouCanBookMe offers customizable booking pages and powerful features (such as flexible scheduling, appointment padding and automatic time zone detection) to save time on the meeting booking process.
| Pricing: Free version Paid plan starting at $12/calendar/month | Reviews: G2 – 4.7 Capterra – 4.6 |
| Website: https://youcanbook.me/ | Founded: 2011 |
When it’s time to have the meetings you have successfully scheduled, choose one of these platforms to create virtual meetings with ease.
With Zoom, you can book virtual meetings, use an online whiteboard or screen sharing to keep your prospects informed and interested throughout the meeting. This is especially useful during the product demo phase of the sales process.
| Pricing: Free version Paid plans starting at $139.90/user/year | Reviews: G2 – 4.5 Capterra – 4.6 |
| Website: https://zoom.us/ | Founded: 2011 |
This tool helps you create virtual meetings with unique features such as polls within a meeting, emoji reactions, and even translated captions. To ensure high quality audio with your prospects, you can also filter out noise in Google Meet.
| Pricing: Free version Paid plans starting at €5.75/user/month | Reviews: G2 – 4.5 Capterra – 4.5 |
| Website: https://meet.google.com/ | Launched: 2006 |
This tool can be used to organize video or voice conference calls. With the free plan, you can organize meetings with up to a hundred call participants and five web participants, and enjoy features such as screen sharing, online whiteboard, document sharing and breakout rooms.
| Pricing: Free version Paid plans starting at $9.99/month | Reviews: G2 – 4.5 Capterra – 4.6 |
| Website: https://www.freeconference.com/ | Founded: 2000 |
Finally, after you’ve ended a sales call, use a conversation intelligence tool to analyze how your meeting went and pinpoint places for improvement (such as adjusting the product or service messaging to your audience). Some of these solutions even have their own AI technology to spot recurring trends or make predictions for the future.
With just one platform, you can record, analyze and transcribe customer calls, see insights and forecasts on a custom deal dashboard, pinpoint potential risks and compare your teams’ performances. Jiminny also helps you find relevant keywords and best practices to drive in more revenue.
| Pricing: Paid plans starting at $85/user/month | Reviews: G2 – 4.7 Capterra – 4.5 |
| Website: https://jiminny.com/ | Founded: 2016 |
Trusted by clients like LinkedIn, Shopify, Slack, PayPal or HubSpot, Gong describes itself as a revenue intelligence platform. With an AI-powered model, this tool helps you understand sales conversations to improve your strategy when it comes to closing more deals.
| Pricing: On demand | Reviews: G2 – 4.7 Capterra – 4.8 |
| Website: https://www.gong.io/ | Founded: 2015 |
Being among the top 10 conversation intelligence tools in G2, Chorus helps you gain insights into bettering your sales strategy. By using 14 different technology patents to enable effective machine learning, this software combines conversation intelligence with market, customer and revenue details.
| Pricing: On demand | Reviews: G2 – 4.5 Capterra – 4.6 |
| Website: https://www.zoominfo.com/products/chorus | Founded: 2007 |
There you have it. 41 sales prospecting tools for every step of your sales process.
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