Acquiring customers is important but retaining them is what makes a business grow in the long term. Still, 44% of companies rather focus on customer acquisition than customer retention. But did you know that it costs five times as much to acquire a customer than to keep an existing one?
These days customers are one of a business’ most valuable assets. And as we all know, in our ever-competitive world, it’s easier to retain customers than get new ones. As such, it’s no wonder there’s fierce competition among companies to provide customers with an as-convenient-as-possible customer experience.
Optimizing workforce management to get the most out of your processes is a key factor in any call center. So, throwing money out of the window by having high levels of agent idle time, in an environment where everyone is so keen on enhancing productivity, is clearly a mistake.
Currently, customer service is dominated by the concept of leveraging several channels with the aim of aligning customer communication. First, it was multichannel, later omnichannel, and now companies started to explore optichannel communication.
In our accelerated world, customers are simply not willing to wait for a customer service agent to pick up the phone. In fact, recent findings show that most customers hang up after an average of two minutes on hold.
In today’s world, e-commerce is more important than ever, and there are dozens of online channels you can use to promote your products. While it’s true that the more channels you use, the wider the audience you can reach, in fact, focusing your promotions on your true target audience is just as crucial as reaching a broad audience.
Increasing levels of customer expectation is forcing companies to constantly focus on innovation and look for new ideas. The last few years have seen the rise of AI, machine learning and automation in customer service, bringing major technological advancements to the industry.