GRÁNIT Bank: Effective data management and continued expansion
GRÁNIT Bank, owned by Hungarian investors, started its operations in 2010 and has now become the fastest-growing bank in Hungary with an average yearly growth rate of 50 % in terms of total assets. The reason behind its rapid success is its innovative implementation of the digital banking business model, the first of its kind in the country. GRÁNIT Bank’s business model relies on providing customized financial services for businesses and individuals exploiting the potentials of digital channels, making it an environmentally friendly solution that caters to the needs of modern-minded clients.
With a large part of its client-side operations handled outside of the bank’s premises, it is essential for GRÁNIT Bank to be able to provide excellent customer service through their communication channels along with maintaining security in its operations. Since the start of the company, VCC Live has been a partner in helping GRÁNIT Bank seamlessly manage its inbound and outbound calls, thereby providing the highest levels of customer care.
The digital customer service center of GRÁNIT Bank deals with over-the-phone customer service when needed, ranging from inbound calls to help customers in their banking process to outbound calls, handling customer assistance tickets. Additionally, the customer service team recently decided to expand their operations with outbound sales campaigns, up and cross selling banking services to their existing clients.
Whether it’s inbound, outbound, or their latest sales project, the ability to manage data in an effective and safe manner was key for the GRÁNIT Bank team. Additionally, due to specific legal requirements within the banking industry, sensitive data often needs to be backtracked during fraud detection screening and provided for government authorities when necessary. As Fröhlich Péter, head of GRÁNIT Bank’s Digital Customer Service Center discusses: